You have the chance to design what you believe is a useful hompage with the added incentive of winning a Kindle. Surely this is one of the easier decisions for intranet professionals to make!
When I look back at the BT Intranet homepage versions over the years I was there and the many other homepages I have seen that other organisations use, I wish I could have done this when I started to think about improvements.
While it is functionality that brings people back to a homepage again and again a design that is pleasing to the eye and helps bring to bring branding, content and layout together is the best combination for a useful homepage.
So, don’t delay, design it today!
There are a few ‘killer applications and content’ which have driven the usage of BT’s intranet. As well as the BT Homepage – our corporate portal, BT Today – our new sites and Directory – our people finder, Intellact, BT’s customer insight and market portal has been key to achieveing this.
Intellact provides a wealth of insight on the communications industry. Thousands of people in all parts of BT use these services to:
- Help understand customer needs and satisfaction.
- Monitor the global press – daily updates on business trends.
- Support business propositions.
Comprehensive, up-to-date, high quality research helps people make their decisions with:
- Business news
- IT research and advice
- BT commissioned market research
- Broker research
- Industry sector research
- Internet audience measurement
Business news is updated several times per day on Intellact. You can sign up to receive an email that reviews the days top news from UK and international newspapers, journals and newswires.
Intellact offers an unrivalled collection of published research covering ICT and other industry sectors with the option to contact analysts for further details.
Intellact can be searched in various ways and you can set up alerts so when a new research is available you are informed so you don’t miss anything.
Intellact helps BT give people what they need for their business needs and a competitive edge to BT.
Have a look at these Intellact examples.
Posted in best practice, intranet, news, research, search, value
Tagged best practice, bt intranet, BT today, directory, homepage, killer content, research, value
In my last post ‘Great intranets help make efficient people’ I talked briefly about the BT A-Z. BT Intranet users find this a very useful service helping them to quickly find a site.
Research of people in BT finds they navigate to what they need from the BT Homepage by using the search engine, deep linking from the many headings grouped functionally or use the BT A-Z.
People who use the BT A-Z have a reasonable idea they know the site exists and what its name could be. Cross-referencing of sites helps people to find it under more than one letter.
I’ve shown what the BT A-Z is in these examples.
The BT Homepage sets out the BT A-Z in one horizontal line with plenty of space between each letter to save users one click if there was just a BT A-Z heading and be able to easily get the letter they need (slide 1).
For each link in the BT A-Z, there is a heading followed by a simple explanation of what it points to so people know before they click on it if it is likely to be what they are looking for (slide 2).
On the left hand side of every page of the BT A-Z are icons which help to show to users what to expect when they click on the link (slides 2-4).
As well as giving people a full list of sites, if you know it is just information or a service you need for that letter you can choose that option from right hand menu to reduce what you need to check (slides 3 and 4).
If you have mobile/PDA access, you can still use the BT A-Z and see a list of sites to click on with (most important!) a mobile icon against those which will support that type of access (slide 5).
Posted in best practice, help, homepage, intranet, search, standards, usability
Tagged best practice, bt intranet, help, homepage, search, standards, usability, users