Recently I posted on how to develop an intranet strategy and about Jane McConnell’s report ‘The Digital Workplace in the connected organisation‘. So it is perhaps inevitable this post is about how you develop your strategy for a digital workplace.
A digital workplace strategy is different to an intranet strategy for the following reasons:
- A digital workplace is much wider than an intranet. It may well have the intranet at its core but knowledge sharing and completing online processes are also covered by a digital workplace.
- A digital workplace will have a higher profile so more senior managers in your organisation will need and/or want to be involved as they can influence its direction.
- The impact of the digital workplace as a business tool will have a wider and sometime unforseen impact on the organisation and employees who use it.
- There will be more ‘sacred cows’ and ways people behave which they are very protective or defensive about which you will need to prepare good sound reasons for their removal or need to change.
- There will be a stronger expectation for you to justify and be able to show the benefits to the organisation for developing a digital workplace that you must include in your strategy.
There are some key principles which you need to include with your approach when creating a digital workplace strategy. For more information read how to develop a digital workplace strategy.
It is not often that I recommend on my blog information to read that I believe is helpful and easy to read. Today is an exception (not just because I played a very small part in its creation)!
ClearBox Consulting with Kilobox Communiqué noticed that while on the top level of intranet sites there is good quality content, as you get into the lower levels standards start to drop. Often people have been trained on the publishing tool but had little guidance on how to get the most from an intranet as a channel e.g. how to write headlines, how to phrase links, etc.
They have created an excellent set of 10 FREE guidelines, each 1-2 pages long, covering the following topics in plain English:
- Effective headlines: help people choose what to read
- Images: attracting interest and conveying meaning
- Links: how to link to pages and files
- Layout: how to structure articles for scanability
- How to help people search for, and find, your content
- Content: write for your audience, not for your boss
- Documents vs pages: when to use PDF, Word, and other formats
- Engage: writing to start a conversation
- Channels: how to reach the right audiences with your content
- Mobile content
I recommend you read and share these with your publishers to help improve the overall experience people have with your intranet.
Thanks Sam and Wedge!
Posted in best practice, communication, content management, engagement, help, intranet, mobile, publishing
Tagged best practice, communication, content, engagement, help, intranet, mobile, publishing
I reviewed my predictions for 2013 and believe they are happening more as we move towards 2014. So what has 2014 got in store for us? Here are my five predictions:
Organisations will more seriously consider what approach will best meet their requirements. Factors that will need to be considered before a final decision is made are:
- How much will it save compared with the costs of keeping it within the firewall?
- Will you have better business resilience? Will it remove the single point of failure problem?
- What will be the levels of service?
- Who do you trust with your data?
- Will your content be secure?
I know a lot has been said about mobile and how it is driving the transformation of intranets towards digital workplaces. But how many employees still only use their smartphones for emails and texts? Organisations need to get serious about realising the benefits and consider:
- Increased productivity by people able to find information, complete tasks, share problems and knowledge when they need to without delay
- Save accommodation costs and reduced dedicated workspace so people share as and when they need it
- Support new ways of working with distributed teams and managers enabling and facilitating rather than controlling or limiting activity
- Fear of the unknown is not a good business reason to stop employees using mobiles for their work
- Bring your own device is a solvable problem when everyone wants to reach agreement over intellectual property, security and building trust and behaving sensibly
I am starting to see real examples of collaboration which showing through on business’ bottom line and getting the attention of senior manager. This will bring benefits as it is taking more seriously and investment decisions are easier but the pressure to continue delivering larger savings will also increase. Examples include:
- Project teams sharing and creating online documentation without having to meet face to face or email each other
- Solving problems more quickly using tools to find people with similar skills and experience
- Sharing knowledge that helps others to solve problem and the organisation’s culture increasingly supporting this way of working
Organisations are realising, especially if they are implementing SharePoint, that all the areas where content is published need to be managed. The problems of gaps in information managed and risks it can create are being recognised more. More robust frameworks are being developed and used. Examples include:
- Different types of content such as accredited e.g. policies, news articles, and collaborative e.g. comment in discussion group, blog post are being accepted
- All the different areas for content are being joined up e.g. content management, document management, project spaces, and news.
- A hierarchy which sets out roles and responsibilities help identify overlaps and gaps in managing information
- Publishing standards are being applied in smarter ways taking less time and effort with digital workplace teams
As intranets are transforming from their original purpose as communications tools towards digital workplaces that are critical business tools that people in that organisation increasingly need to rely on for their work, so their value is increasing and the need to measure that value. Examples are:
- Productivity savings are accepted in principle now even if the amount is not agreed by everyone
- The impact on property usage and type is becoming more linked to new ways of working
- The value an organisation places on a person’s digital assets e.g. knowledge in documents is starting to match that of any physical assets e.g. computer
- Business resilience is critical to organisations and along with plans to use the cloud are plans to benefit from a more distributed workforce that no longer has to be in just one location
This is my last post of 2013. I hope anyone reading this has had a great 2013, will have a relaxing break over the Christmas period, and be hoping for more success in 2014!
Posted in collaboration, communication, content management, digital workplace, governance, intranet, mobile, news, SharePoint, standards, value
Tagged blog, bt intranet, collaboration, communication, content, digital workplace, governance, intranet, mobile, publishing, sharepoint, standards, value
I have the great privilege of delivering the keynote address on 13 November at the IntraTeam Event in Stockholm. I will be showing delegates how to sell the idea of mobile to senior executives with examples of how a good experience along with a great plan can convince decision makers in your organisation.
This builds on previous posts on mobile which you may have missed before over the past year. I have shared my presentation here for you to find out more mobile.
I am looking forward to meeting some old friends as well as make new friends during this conference. If you can’t make the conference then you can follow on Twitter #IES13 to find out what is happening.
If you can’t make the conference but would like to meet up with me please contact me as I have some limited free time on 12 – 14 November while I am in Stockholm.
Posted in benefit, digital workplace, engagement, intranet, mobile, plan, strategy, value
Tagged benefit, digital workplace, engagement, intranet, mobile, plan, strategy, value
What is it you can do for people to realise your content is of value, it is useful, reliable, and authoritative? In my previous posts in the series of ‘Showing the value of your information’ I help you to show to people how valuable it is.
Making sure your content is up to date so people using it can rely on it is vital to showing its value to everyone. There are two main types of content: accredited and collaborative. I will start with accredited in this post and cover collaborative in a future post.
Accredited content is authoritative and reliable. People will use it with confidence, knowing it is current and relevant. It is usually information that has a large audience. A limited number of people can edit the information with access controlled by permissions. Usually one person will have clear ownership.
Accredited content normally meets all of your publishing standards. Here are some features which help show people it is of value:
- Review date shown to reassure you the content is current and can be relied upon
- Last updated date to show it is actively being managed too
- Comply with your organisation’s Information Retention Policy
- Remove content that is no longer relevant or accurate
How to show its value
When a policy is no longer needed the normal method is to remove it so people are no longer using something which is out of date and not relevant. The best approach is to replace the content with an explanation of what has happened and a link to the most relevant content people should now use.
This shows the content was valued by the care taken to remove it, explain what has happened and help people find related information which will help them. This also helps the related information to retain its value because of this approach.
Posted in benefit, content management, governance, intranet, publishing, standards, value
Tagged benefit, best practice, content, governance, intranet, publishing, standards, value