Tags: best practice, bt intranet, BT today, directory, homepage, killer content, research, value
There are a few ‘killer applications and content’ which have driven the usage of BT’s intranet. As well as the BT Homepage – our corporate portal, BT Today – our new sites and Directory – our people finder, Intellact, BT’s customer insight and market portal has been key to achieveing this.
Intellact provides a wealth of insight on the communications industry. Thousands of people in all parts of BT use these services to:
- Help understand customer needs and satisfaction.
- Monitor the global press – daily updates on business trends.
- Support business propositions.
Comprehensive, up-to-date, high quality research helps people make their decisions with:
- Business news
- IT research and advice
- BT commissioned market research
- Broker research
- Industry sector research
- Internet audience measurement
Business news is updated several times per day on Intellact. You can sign up to receive an email that reviews the days top news from UK and international newspapers, journals and newswires.
Intellact offers an unrivalled collection of published research covering ICT and other industry sectors with the option to contact analysts for further details.
Intellact can be searched in various ways and you can set up alerts so when a new research is available you are informed so you don’t miss anything.
Intellact helps BT give people what they need for their business needs and a competitive edge to BT.
Have a look at these Intellact examples.
Tags: benchmark, bt intranet, killer app, killer content, research, users, value
I was asked what was a good example of an intranet strategy recently. It made me scratch my head and take a step back from what BT has successfully achieved.
Strategies will vary from one organisation to another in focus, length, substance, etc. What will make sense for BT’s intranet strategy won’t necessarily for other intranets. But I think some general principles will apply to most ‘best practice’ strategies. These could be:
What is your organisation’s strategy and does your intranet contribute to it?
First you need to find out what your organisation’s strategy is. What direction is your organisation moving? What are it’s future priorities? Then see how your intranet can help support this strategy and develop your own intranet strategy that is aligned to your organisation’s.
What are your priorities based on what do your users need most from your intranet?
You know what your organisation needs but what about the people who are using the intranet or maybe NOT using it? You need to research how they do their work and what the intranet can do to help people do it better (this may be being quicker, cheaper, more satisfying even).
What long term priorities should be included?
Your intranet priorities need to be stretching (dare I say visionary!) and not too specific – that’s for your action plan for the shorter term. So ‘Extend relevant standards to all intranet content and services’ is stretching and generic and not so specific as ‘Add this logo to the top right hand corner of xx pages with this colour and yy pixels in size’ would be.
Who are the key stakeholders to be involved in your intranet strategy?
Who can stop, hinder, accelerate or start your intranet plans to deliver your strategy? Once you have a list of their names they’re probably going to be most of your stakeholders. I don’t favour the ‘x reps per business unit’ approach but rather feel stakeholders should be mainly from the key functions that people are involved with or work in.
What is the culture and behaviour of your organisation?
Is your organisation highly regulated and command driven from the board level? If yes then it’s no good having a wiki if the culture is resistant to sharing knowledge. However if your organisation is flexible and receptive to new ideas and critical feedback then wikis and blogs can flourish and be part of your strategy.
So, know what your organisation and its strategy first, then you can prepare a strategy for your intranet which will flourish along with your organisation.
Tags: 2012 Challenge, homepage, killer content, research, user testing, users
In the last BT Intranet user survey I carried out earlier in 2009 I asked people in BT if merging information and applications into logical groups based around activities/functions would help them. The majority answered ‘Yes’.
I am now testing the new version that tries to do this with users and asking for their views.
I’m sharing the proposed changes and how we are testing these with users in these slides.
What do you think of the changes and how we are testing with people to make sure they are right or be able to make further changes to get it better?
PS I’m on holiday for the next two weeks. My blog decided it wants a break too . So, my next post will be in December.