Recently I posted on how to develop an intranet strategy and about Jane McConnell’s report ‘The Digital Workplace in the connected organisation‘. So it is perhaps inevitable this post is about how you develop your strategy for a digital workplace.
A digital workplace strategy is different to an intranet strategy for the following reasons:
- A digital workplace is much wider than an intranet. It may well have the intranet at its core but knowledge sharing and completing online processes are also covered by a digital workplace.
- A digital workplace will have a higher profile so more senior managers in your organisation will need and/or want to be involved as they can influence its direction.
- The impact of the digital workplace as a business tool will have a wider and sometime unforseen impact on the organisation and employees who use it.
- There will be more ‘sacred cows’ and ways people behave which they are very protective or defensive about which you will need to prepare good sound reasons for their removal or need to change.
- There will be a stronger expectation for you to justify and be able to show the benefits to the organisation for developing a digital workplace that you must include in your strategy.
There are some key principles which you need to include with your approach when creating a digital workplace strategy. For more information read how to develop a digital workplace strategy.
Intranet strategies can vary from one type of organisation to another. I have found from working with clients there are several common reasons why this is so:
- Size: A small start-up company with a close-knit team will have a different approach to a global organisation with over 100,000 employees in many locations.
- Type: What makes sense for a large manufacturing company won’t necessarily work for a government body or a small business.
- Purpose: What is different about your organisation? What is its purpose e.g. online marketing company, charity or public sector?
- Complexity: A global based organisation in different time zones with many activities compared with a small team who know each other by their first names.
- Culture: Is it a command and control approach or a more transparent, collaborative, open to criticism way that your organisation adopts?
I have the great privilege of delivering the keynote address on 13 November at the IntraTeam Event in Stockholm. I will be showing delegates how to sell the idea of mobile to senior executives with examples of how a good experience along with a great plan can convince decision makers in your organisation.
This builds on previous posts on mobile which you may have missed before over the past year. I have shared my presentation here for you to find out more mobile.
I am looking forward to meeting some old friends as well as make new friends during this conference. If you can’t make the conference then you can follow on Twitter #IES13 to find out what is happening.
If you can’t make the conference but would like to meet up with me please contact me as I have some limited free time on 12 – 14 November while I am in Stockholm.
Posted in benefit, digital workplace, engagement, intranet, mobile, plan, strategy, value
Tagged benefit, digital workplace, engagement, intranet, mobile, plan, strategy, value
I was asked recently “How do you sell the idea of mobile to senior executives so they ‘get it’?” Good question! My experiences with mobile have shown me there are four questions you need to be answer when you need to promote the idea of mobile with senior managers and show the benefits a good mobile experience can bring. They are:
Who are your stakeholders?
You know you need to gain sponsorship and support for your ideas with mobile. But who are the right senior executives to be your key stakeholders? You need to identify the senior people who:
- Will be affected most by your ideas for mobile
- Will be most influential in your ideas being adopted
They may not be the most obvious person so think carefully about who you need to build a relationship with so they understand what you want to do and what their role will be.
Without their ‘buy-in’ your ideas for mobile will go nowhere fast and, sadly for you, will probably just stay as ideas.
What is your strategy?
Have a proposal you can use as a basis for any conversation with your stakeholders. This needs to be some form of a strategy that sets out:
- What you are aiming to do e.g. reduce time taken to solve problems
- Why you believe this is needed e.g. improved productivity
- What the scope of your strategy is e.g. apps, collaborating tools, governance
- What are your priorities e.g first phase connectivity, second phase apps development
- When will it be implemented e.g. 3 months for phase 1
You need to have this ready to show people and be able to answer questions about how it affects your organisation, stakeholders, and people who need to use mobiles or need to be more mobile in how they work.
What are the benefits?
You need to show what the likely benefits of people using mobiles and being more mobile can bring to your organisation. Any benefits that show on the bottom line will be taken more seriously. You need to consider:
- Reduced office space needed as people work more from different places e.g. home, local hub, while travelling
- Increased productivity as people don’t have to wait until they are using a PC in an office to act on requests or ask for help
- Reduced travel costs as people share online, on calls, on video using their mobiles any work problems they need help with
- More engaged people with flexibility to balance their personal life with work commitments and reduce stress
Some of these are obvious savings but can be harder to prove. Your approach needs to show how you would measure these as well as indicate the benefits that can be made.
How will you implement it?
Make sure you have thought through how you can going to turn your idea for mobile into reality. Don’t be so aspirational that senior execs can see it could be unrealistic and lose it and your credibility. But it needs to inspire people by showing it can be done and justify their sponsorship by:
- Getting approval and funding for it
- Deciding who will lead the project and accept who makes the decisions
- Having regular reviews of progress made
- Identifying resources available to make it happen
Don’t fall over at the last hurdle by not having a plan showing how you can implement your idea for mobile. It may show a lack of confidence in your abilities to make this happen.
You can find more information about mobile or contact me for advice.
Posted in benefit, collaboration, digital workplace, governance, intranet, mobile, plan, strategy, value
Tagged benefit, best practice, collaboration, digital workplace, governance, mobile, money, plan, strategy, value
I had the great privilege to present the keynote at the first Intranatverk conference in Gothenburg last month. All my expectations before I went were surpassed. For those of you who didn’t go, you missed a real treat. The good news is Kristian Norling plans to repeat Intranatverk so look out for future announcements!
I talked about how “Resistance is futile – the digital workplace is coming”. Showing how a better way of working – for people and for organisations – using new ways of working like the digital workplace, is something I feel passionately about. Adopting the digital workplace can help improve how we work now and achieve the many benefits other organisations have achieved already.
Why would you choose alternatives with benefits like these? The examples of Google and Yahoo! will prove to be wrong and need U-turns if these organisations want to avoid falling behind their competitors who take the right approach to transforming their intranet into a digital workplace.
People benefit by:
Working from any location or while mobile
Having the same or similar online experience
Collaborating, searching, reading, and using apps online
Choosing which mobile devices to use
Feeling comfortable whenever they are using it
Being confident they can use it when they need to
Having a better work/life balance
Organisations benefits with:
- Less wasted property space and costs
- Improved productivity
- Lower absenteeism rates
- Reduced people turnover
- Stronger business continuity
- Less environmental impact
The approach needed is to:
Read more about these benefits, watch the video of my presentation and the brilliant sketchbook of the key points by Francis Rowland.
Posted in benefit, best practice, digital workplace, engagement, governance, intranet, strategy, value
Tagged benefit, best practice, digital workplace, engagement, governance, intranet, standards, strategy, value