Implementing publishing standards that meet your organisation’s requirements helps create a consistently good experience for people accessing your intranet.
They are critical to you implementing a successful governance framework. The publishing standards will support your intranet strategy, publishing model, roles and responsibilities.
All your content owners and editors need to comply with the publishing standards. Knowing this, people will access your intranet and use it more, confident in the integrity of the content and applications and aware that you ensure publishers comply with each standard.
And that can be the weakest link in your governance framework! How do you continue to provide that consistently good user experience with new publishers?
I am talking about publishing accredited – news articles, company policies, etc. – content, not collaborative – blogs, discussion groups, etc. – in this post.
Your governance framework must cover how you manage new content owners and editors. This is the best way to sustain the baseline you have established for best practice. Without it, people will inevitably see a decline when they access your intranet. Their productivity and effectiveness risks declining and affecting their overall work performance.
There are five actions that you need to consider taking so new publishers are good publishers:
- Induction training on how to use the publishing tool. This is not just about what to use it for. It includes how to use the publishing templates. It needs to covers features like global navigation bar, content owner, review and last updated dates. By explaining why this is important it helps encourage best practice.
- Have good communications channels so new publishers can keep up to date with the latest news that affects them. Publishers should be able to ask other publishers for help and get answers. New publishers should feel they are fully informed about how they use the intranet.
- Offer clear online guidance and best practice tips on how to publish on the intranet. Reinforce this when you contact content owners and editors e.g. email, discussion group, conference call or webinar.
- Invite all new publishers to join a discussion group covering publishing topics to help develop a broader understanding. It is much easier (and cheaper) to have peer-to-peer conversations where practical tips are shared quickly with each other.
- Have one set of publishing templates that you manage. Keep publishing simple and easy to encourage best practice. One publishing process will save content owners and editors’ time. It avoids the temptation to try alternative methods or create more templates.
Find out more information on how to manage your publishing community and intranet from my new book ‘Digital success or digital disaster?‘. Read the introductory chapter to find out more. A license to share the ebook with publishers across your organisation is also available.
Posted in benefit, best practice, collaboration, communication, community, digital success or digital disaster, digital workplace, engagement, governance, intranet, publishing, standards, training
Tagged benefit, best practice, collaboration, communication, community, content, Digital success or digital disaster, digital workplace, engagement, governance, intranet, publishing, standards, training
I have been fortunate to work with and view many sites, intranets, digital workplaces, mobile and collaborative spaces since 1996. Many technology features and fads aimed at helping people have a good experience have come and gone. However, throughout this time, having a clear strategy with good governance to support your intranet, has consistently been shown to help meet your organisation’s key priorities and add measurable value.
Your strategy sets the direction you need to move in with a clear scope and set of aims to be achieved, aligned with other related strategies and overall strategy for your organisation.
Your governance framework helps your strategy continue in the right direction. It will show how you manage everything and how everyone can work together. It will cover scope, purpose, roles and responsibilities, publishing standards and support, and resources needed.
The main reason for a strategy and governance framework is the benefits to be gained from applying it well. The time and effort are the same but the impact can vary so you don’t always achieve a consistently good experience.
Measuring all the benefits and showing the value to your organisation of a critical business tool will improve your credibility and help to justify future investment.
With that in mind I have re-designed my site to focus on Strategy; Governance; and Measuring Value.
Please contact me if you want to find out more.
Posted in benefit, best practice, collaboration, communication, digital workplace, governance, intranet, mobile, Office 365, SharePoint, strategy, value
Tagged benefit, best practice, collaboration, communication, digital workplace, governance, intranet, measure, mobile, sharepoint, strategy, value
I signed up today to go to Intranet Now, the conference / unconference about intranets and the digital workplace. I am looking forward to going because it is:
- about the Intranet NOW – practical case studies, real experts, and advice;
- serious about how the intranet serves its business;
- concerned with engagement, collaboration, and communication;
- not dominated by any one technology but illuminated by examples of good practice from many;
- a place to learn from others (sharing mistakes as well as successes);
- curious and open to new ideas with room for experimental and left field ideas;
I also want to find out if the governance of intranets and the digital workplace is improving and if so, how that is being done.
It will be a great chance to meet new and existing friends face to face instead of virtually for a change.
There is an early bird discount on Intranet Now tickets until 24 July so don’t delay, get your tickets today!
It is not often that I recommend on my blog information to read that I believe is helpful and easy to read. Today is an exception (not just because I played a very small part in its creation)! :)
ClearBox Consulting with Kilobox Communiqué noticed that while on the top level of intranet sites there is good quality content, as you get into the lower levels standards start to drop. Often people have been trained on the publishing tool but had little guidance on how to get the most from an intranet as a channel e.g. how to write headlines, how to phrase links, etc.
They have created an excellent set of 10 FREE guidelines, each 1-2 pages long, covering the following topics in plain English:
- Effective headlines: help people choose what to read
- Images: attracting interest and conveying meaning
- Links: how to link to pages and files
- Layout: how to structure articles for scanability
- How to help people search for, and find, your content
- Content: write for your audience, not for your boss
- Documents vs pages: when to use PDF, Word, and other formats
- Engage: writing to start a conversation
- Channels: how to reach the right audiences with your content
- Mobile content
I recommend you read and share these with your publishers to help improve the overall experience people have with your intranet.
Thanks Sam and Wedge!
Posted in best practice, communication, content management, engagement, help, intranet, mobile, publishing
Tagged best practice, communication, content, engagement, help, intranet, mobile, publishing
I reviewed my predictions for 2013 and believe they are happening more as we move towards 2014. So what has 2014 got in store for us? Here are my five predictions:
Organisations will more seriously consider what approach will best meet their requirements. Factors that will need to be considered before a final decision is made are:
- How much will it save compared with the costs of keeping it within the firewall?
- Will you have better business resilience? Will it remove the single point of failure problem?
- What will be the levels of service?
- Who do you trust with your data?
- Will your content be secure?
I know a lot has been said about mobile and how it is driving the transformation of intranets towards digital workplaces. But how many employees still only use their smartphones for emails and texts? Organisations need to get serious about realising the benefits and consider:
- Increased productivity by people able to find information, complete tasks, share problems and knowledge when they need to without delay
- Save accommodation costs and reduced dedicated workspace so people share as and when they need it
- Support new ways of working with distributed teams and managers enabling and facilitating rather than controlling or limiting activity
- Fear of the unknown is not a good business reason to stop employees using mobiles for their work
- Bring your own device is a solvable problem when everyone wants to reach agreement over intellectual property, security and building trust and behaving sensibly
I am starting to see real examples of collaboration which showing through on business’ bottom line and getting the attention of senior manager. This will bring benefits as it is taking more seriously and investment decisions are easier but the pressure to continue delivering larger savings will also increase. Examples include:
- Project teams sharing and creating online documentation without having to meet face to face or email each other
- Solving problems more quickly using tools to find people with similar skills and experience
- Sharing knowledge that helps others to solve problem and the organisation’s culture increasingly supporting this way of working
Organisations are realising, especially if they are implementing SharePoint, that all the areas where content is published need to be managed. The problems of gaps in information managed and risks it can create are being recognised more. More robust frameworks are being developed and used. Examples include:
- Different types of content such as accredited e.g. policies, news articles, and collaborative e.g. comment in discussion group, blog post are being accepted
- All the different areas for content are being joined up e.g. content management, document management, project spaces, and news.
- A hierarchy which sets out roles and responsibilities help identify overlaps and gaps in managing information
- Publishing standards are being applied in smarter ways taking less time and effort with digital workplace teams
As intranets are transforming from their original purpose as communications tools towards digital workplaces that are critical business tools that people in that organisation increasingly need to rely on for their work, so their value is increasing and the need to measure that value. Examples are:
- Productivity savings are accepted in principle now even if the amount is not agreed by everyone
- The impact on property usage and type is becoming more linked to new ways of working
- The value an organisation places on a person’s digital assets e.g. knowledge in documents is starting to match that of any physical assets e.g. computer
- Business resilience is critical to organisations and along with plans to use the cloud are plans to benefit from a more distributed workforce that no longer has to be in just one location
This is my last post of 2013. I hope anyone reading this has had a great 2013, will have a relaxing break over the Christmas period, and be hoping for more success in 2014!
Posted in collaboration, communication, content management, digital workplace, governance, intranet, mobile, news, SharePoint, standards, value
Tagged blog, bt intranet, collaboration, communication, content, digital workplace, governance, intranet, mobile, publishing, sharepoint, standards, value