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I wrote a book about governance: ‘Digital success or digital disaster?’

Book cover - Digital success or digital disastersWhen an intranet loses its usefulness over time, and people become disengaged and end up working around it rather than through it, I often find that the strategy and governance have been neglected.

Even a strong and appropriate strategy will founder if the governance isn’t in place to execute it.

I see governance as the foundation of a great intranet, and by ‘great’ I mean an intranet that is useful, useable, and supports the organisation’s goals and people’s needs.

I often blog about intranet governance, but my brand new book offers a lot more than I could ever drip-feed via short posts.  Writing a book has helped crystallise my thinking around governance, and delve deep into my past experience as an intranet manager, and as a consultant.

Take a look at my book now – it’s called ‘Digital success or digital disaster?’ and I mean for it to be relevant to intranets, collaboration, digital workplace and mobile workspace governance, while focussing on intranets.

I’m so pleased to have it published through Intranätverk, it’s been great to work with Kristian Norling and his team.  Seeing the final book on my tablet has made the months of writing all worth the effort.  I’m thrilled to be able to offer you my experience, guidance, and tips and hope you’ll consider my book a toolkit to better governance and a better intranet.

Please take a look at what the book offers you and your organisation – this is a ‘business book’ that should help organisations of every size, but I also hope it’s of interest to individual practitioners and ‘lone intranet managers’. I think this book can support you.

* Digital success or digital disaster? – Book available now.

* Follow me on – let me know what you think!

I agree the digital revolution is cultural, not technological, and….

In Gerry McGovern’s latest post he says ‘Digital transformation is cultural transformation first and foremost. Some time ago, I dealt with an organization that had just installed collaborative software. The problem was that the employees saw no benefit in collaborating. Surprise, surprise, collaboration didn’t happen. Collaboration, first and foremost, is a cultural thing, not a technological thing.’

While I agree with Gerry as far as he goes, I also believe the type of governance deployed for collaborative content can be a major barrier to people adopting these tools.  Too often the governance used for accredited content e.g. policies and news articles, that are official and factual is also tried (and fails) for collaborative content.

A more ‘light touch’ form of governance is needed to remove the barriers that prevent people wanting to share their ideas or offer suggestions that may help someone with a work problem.  Here are some examples of what I mean:

  1. Posting on a blog or contributing to a discussion group should not need you to ask for permission before you start.  It should be ‘on demand’ so there is no delay between when someone needs to use a collaboration tool and being  able to.  Often the need is urgent and passes quickly so any barrier preventing its use could mean the content is lost forever.
  2. You should not need formal training before you use the collaboration tool.  A) the tool should be so easy to use it isn’t needed and B) understanding how to comply with the publishing standards such as ownership and content review dates shouldn’t be required.
  3. Usability and design shouldn’t be something you need to bother with.  The important thing is your content.  Make sure the template you use has the right functionality that people can just start using and understand easily.
  4. Adapt and embed as many of your publishing standards that are relevant to collaboration into the templates e.g. navigation menus, field for contributor to enter their personal details.

Taking this approach shows how the culture has changed from a ‘command and control’ view of governance many years ago for a limited amount of corporate content.  Now, many people can use a wide range of collaboration tools to publish their views and opinions and be comfortable with the experience and knowledge that the content is managed appropriately.

The governance adopted fits the cultural revolution and helps, not hinders, it.  Long may that continue!

Strengthen employee engagement while working remotely

Happy New Year to you!  I hope you had a relaxing break and have recharged your batteries for 2014.

I was recently asked by Simply Communicate to follow up my 2014 predictions with one for internal communications.  Here it is:

Organisations increasingly face the challenge of how to strengthen employee engagement while their workforce increasingly work from remote locations or while mobile. There is a great opportunity for internal communications to take a leading role with developing a plan that addresses these challenges with greater use of communications channels.

What is different now from previous years is the range of tools and know-how which can be used to successfully have engaged and mobile employees. The key to this will be the rich experience employees will have online as they are able to read communications when they need to, where they need to, and be able to share, feedback, rate the value of the messages with other people who share a similar interest.

An example of this could be combining collaboration tools with traditional online communication channels will help provide that rich experience so a key company announcement video, CEO blog post and detailed background information available is strengthened by a discussion forum managed by internal comms to continue the conversation with quick polls on the awareness and understanding of key messages.

It is how it is implemented and how it is managed within a wider governance framework will help decide how successful it will be. Good luck with whatever you do in 2014!

Read about more 2014 internal communication predictions from simple communicate.

My 2014 predictions

I reviewed my predictions for 2013 and believe they are happening more as we move towards 2014.  So what has 2014 got in store for us?  Here are my five predictions:

Cloud

Organisations will more seriously consider what approach will best meet their requirements.  Factors that will need to be considered before a final decision is made are:

  • How much will it save compared with the costs of keeping it within the firewall?
  • Will you have better business resilience?  Will it remove the single point of failure problem?
  • What will be the levels of service?
  • Who do you trust with your data?
  • Will your content be secure?

Mobile

I know a lot has been said about mobile and how it is driving the transformation of intranets towards digital workplaces.  But how many employees still only use their smartphones for emails and texts?  Organisations need to get serious about realising the benefits and consider:

  • Increased productivity by people able to find information, complete tasks, share problems and knowledge when they need to without delay
  • Save accommodation costs and reduced dedicated workspace so people share as and when they need it
  • Support new ways of working with distributed teams and managers enabling and facilitating rather than controlling or limiting activity
  • Fear of the unknown is not a good business reason to stop employees using mobiles for their work
  • Bring your own device is a solvable problem when everyone wants to reach agreement over intellectual property, security and building trust and behaving sensibly

Collaboration

I am starting to see real examples of collaboration which showing through on business’ bottom line and getting the attention of senior manager.  This will bring benefits as it is taking more seriously and investment decisions are easier but the pressure to continue delivering larger savings will also increase.  Examples include:

  • Project teams sharing and creating online documentation without having to meet face to face or email each other
  • Solving problems more quickly using tools to find people with similar skills and experience
  • Sharing knowledge that helps others to solve problem and the organisation’s culture increasingly supporting this way of working

governance

Organisations are realising, especially if they are implementing SharePoint, that all the areas where content is published need to be managed.  The problems of gaps in information managed and risks it can create are being recognised more.  More robust frameworks are being developed and used.  Examples include:

  • Different types of content such as accredited e.g. policies, news articles, and collaborative e.g. comment in discussion group, blog post are being accepted
  • All the different areas for content are being joined up e.g. content management, document management, project spaces, and news.
  • A hierarchy which sets out roles and responsibilities help identify overlaps and gaps in managing information
  • Publishing standards are being applied in smarter ways taking less time and effort with digital workplace teams

Value

As intranets are transforming from their original purpose as communications tools towards digital workplaces that are critical business tools that people in that organisation increasingly need to rely on for their work, so their value is increasing and the need to measure that value.  Examples are:

  • Productivity savings are accepted in principle now even if the amount is not agreed by everyone
  • The impact on property usage and type is becoming more linked to new ways of working
  • The value an organisation places on a person’s digital assets e.g. knowledge in documents is starting to match that of any physical assets e.g. computer
  • Business resilience is critical to organisations and along with plans to use the cloud are plans to benefit from a more distributed workforce that no longer has to be in just one location

This is my last post of 2013.  I hope anyone reading this has had a great 2013, will have a relaxing break over the Christmas period, and be hoping for more success in 2014!

Valuing information tip 3: how to manage collaborative content

In this series of posts ‘Showing the value of your information’ I help you with tips and advice.  In my last post I covered  how to make sure your accredited content is up to date so people using it can rely on its value.  I now want to cover collaborative content in this post.

collaborative content

Collaborative content can be owned by everyone, an individual or community.  It can be an opinion expressed in a discussion forum or blog post.  It offers a personal view which may be right or wrong and may change frequently.  Other people can support and build on that view or challenge and change it.

Collaborative content is less stringently managed because it needs lower levels of trust.  Many of your publishing standards are optional for collaborative content e.g. no review date or security classification normally needed. However what you do need to see is the:

  • Name of contributor to a discussion thread
  • Name of blog owner
  • Name of person making a comment on blog post
  • Date (and time) when comments were made on discussion thread
  • Feedback link to raise issues with discussion forum owner e.g. report abuse

how to show its value

This is not so easy to manage!  Normally comments made in discussion threads or to blog posts on the internet are managed by the amount of continuing interest shown by the large number of people updating it.  The content remains on the internet but if fewer people use it, it won’t appear in the top search results or be prominent in discussion forums, unless you dig deep enough to find it.

When a comment in a discussion thread on your intranet is made that type of behaviour can’t be replicated.  Even the largest intranets only have a fraction of the number of users compared with the internet.  A different approach is needed which creates the dilemma I mentioned earlier.

You can remove discussion groups and blog posts if there has been no activity with them after a period of time.  An advance warning of what is planned if no one adds to the discussions can prompt it re-energising.  But if it doesn’t do this what should you do?

If the content can no longer be found then people don’t get distracted by out of date information when trying to share their views or solve a problem raised by someone else.  However it may be that nugget of wisdom is buried within a discussion thread and lost forever because it can’t be found.

A strong governance framework can help you to decide what content to keep, remove, or delete and who is responsible for making those decisions.

Showing the value of your information

I want to help you to show to people using your information how valuable it is.  Information should be something that can be used to help you with your work and be useful to you.

What is it you can do for people to realise your content is of value, it is useful, reliable, and authoritative?  What pitfalls should you avoid so people avoid your information!

It always surprises me when I see other intranets and digital workplaces how poor the management of their information is shown to people who need to use it.  Most of this is down to poor governance but there are other factors that come into play and show people the content is not valued.

There are also good examples of best practice shown with other intranets and digital workplaces which should be shared and adopted more widely.

As people use an increasing variety of ways to find and use information e.g. laptop, tables, smartphone, and the type of information grows e.g  company policy, news article, blog post or discussion thread comment they still need answers to some basic questions:

  1. Why should I use this information?
  2. How can I rely on it for my work?
  3. Who can help me further?
  4. Can it help others?
  5. Will it change in future?

In future posts I will give you tips on what to do/not to do to help you to show how valuable your information is to people who want to use it.  A lot of these will be very simple and obvious steps you should take.

Please leave me a comment with any good examples or gripes you have over problems you experience with information.  I am not the font of all knowledge on this subject and would love to help you to help others.

 

Intranet Pioneer: more mobile and collaborative

Welcome to the new Intranet Pioneer site.  I hope it helps you even more than before.  As well as my regular blog posts remaining centre stage I have added two areas that I can help you with.

Collaboration

A good collaboration strategy to set the right direction with a solid governance framework to sustain you on your journey are key ingredients to a successful outcome.  Using my knowledge gained from first-hand experience I can also help you choose the right tools to help you improve customer service, problem solving and idea creation.

Mobile

Using my first-hand experience and knowledge gained from helping clients implement mobile solutions I can walk you safely through the minefield of security, bring your own device, and creating apps and content that are right for each mobile device.  A good strategy to set the right direction with a solid governance framework to sustain you on your journey are key ingredients to a successful outcome.

Whether you need help with strategic advice, developing a governance framework, project planning or practical implementation, or detailed guidance and support, please contact me to find out how I can support you.