Publishing standards are key to providing the right foundation for your intranet. Your organisation will invest in the technology needed to publish information but technology will not be enough. For people to be more productive, they need to be confident in the integrity and reliability of what they use and technology alone does not deliver that.
Publishing standards make that critical difference. They form the basis for your intranet’s user experience to be consistently good. These standards need applying to different types of content and tools. You can set up publishing standards based on the following requirements:
- Information policies
- User needs
The publishing standards you should consider are:
As well as making your intranet the best experience for people using it, you also need to make it a good publishing experience. The better the processes and support offered, the more likely it will be that publishers will follow the standards. Make it easy for publishers to seek the right guidance by providing it on the intranet, saving everyone’s time.
With confidence in the integrity of your intranet content and applications, people will want to use them more frequently and become more productive. To ensure that this happens, you also need to take steps to ensure publishers comply with each standard. Compliance, implemented in a smart way, can be simple, effective, and of great benefit to your intranet users.
Find out more detailed information and publishing standards best-practice examples in ‘Digital success or digital disaster?‘. Try the introductory chapter for free.
Posted in benefit, best practice, digital success or digital disaster, governance, help, intranet, publishing, SharePoint, standards, usability, web accessibility
Tagged accessibility, benefit, best practice, governance, intranet, publishing, standards, usability standards
Developing the best governance framework will give the right support to your intranet and organisation. Don’t forget your governance needs to help, not hinder, how people use the intranet. That is the best way that your intranet can support your organisation’s goals.
Governance needs people using your intranet to be confident in the integrity of the information and tools every time they use them. They can always rely on your intranet helping, not hindering, them with their work.
Getting the right balance is critical to avoid a sinister underweb. You need to be pragmatic with your governance approach. It doesn not have to be perfect but it must be good enough to give people confidence whenever they use the intranet. What exactly do I mean? Here is an example:
If your ‘Official’ intranet is designed and branded to a very high standard, containing all the information people should need but rarely use, the problem is probably that governance is too rigid.
Publishers must follow a complex process especially when it comes to branding for the ‘Official’ intranet. If their site has an image that deviates by a few pixels it can’t be published. Yes, it can be that tight! To add to their misery, the steps to final approval are onerous and take a lot of time and effort.
Naturally, publishers become frustrated and look for other options to publish their content more easily. Over time, an ‘Underweb’ starts to sprout up and competes with the ‘Official’ intranet.
If left unchecked, you can have a bizarre situation with an ‘Official’ intranet looking beautiful, on-brand, but little content that people need for their work. Conversely, the ‘Underweb’ thrives although it is not completely on brand. It has information and tools that people use for their work and it’s easy to use.
You need a good publishing experience as it is easy to create content and make changes to meet people’s needs. You also need a user experience that is good enough.
The lesson here is to remember the purpose of your intranet. It is to provide the information and tools that people need to help them. Your governance must support this. Research with people using your intranet what they like most and what they do not. It will quickly help you to assess if your governance is helping or hindering people’s use.
This means you need a publishing process that is both easy to use and compliant with your publishing standards. You also need people using the intranet to have a consistently good experience. Achieving the needs of both groups means you will have more productive and effective people. That is what your organisation needs most of all.
Find out more information on how to avoid sinister underwebs from my new book ‘Digital success or digital disaster?‘. Read the introductory chapter to find out more. A license to share the ebook with publishers across your organisation is available.
Posted in digital success or digital disaster, governance, intranet, publishing, standards, usability
Tagged best practice, Digital success or digital disaster, governance, intranet, publishing, standards, usability, users
In Gerry McGovern’s latest post he says ‘Digital transformation is cultural transformation first and foremost. Some time ago, I dealt with an organization that had just installed collaborative software. The problem was that the employees saw no benefit in collaborating. Surprise, surprise, collaboration didn’t happen. Collaboration, first and foremost, is a cultural thing, not a technological thing.’
While I agree with Gerry as far as he goes, I also believe the type of governance deployed for collaborative content can be a major barrier to people adopting these tools. Too often the governance used for accredited content e.g. policies and news articles, that are official and factual is also tried (and fails) for collaborative content.
A more ‘light touch’ form of governance is needed to remove the barriers that prevent people wanting to share their ideas or offer suggestions that may help someone with a work problem. Here are some examples of what I mean:
- Posting on a blog or contributing to a discussion group should not need you to ask for permission before you start. It should be ‘on demand’ so there is no delay between when someone needs to use a collaboration tool and being able to. Often the need is urgent and passes quickly so any barrier preventing its use could mean the content is lost forever.
- You should not need formal training before you use the collaboration tool. A) the tool should be so easy to use it isn’t needed and B) understanding how to comply with the publishing standards such as ownership and content review dates shouldn’t be required.
- Usability and design shouldn’t be something you need to bother with. The important thing is your content. Make sure the template you use has the right functionality that people can just start using and understand easily.
- Adapt and embed as many of your publishing standards that are relevant to collaboration into the templates e.g. navigation menus, field for contributor to enter their personal details.
Taking this approach shows how the culture has changed from a ‘command and control’ view of governance many years ago for a limited amount of corporate content. Now, many people can use a wide range of collaboration tools to publish their views and opinions and be comfortable with the experience and knowledge that the content is managed appropriately.
The governance adopted fits the cultural revolution and helps, not hinders, it. Long may that continue!
Posted in best practice, blog, collaboration, digital workplace, governance, intranet, podcast, standards, usability, wiki
Tagged best practice, blog, collaboration, digital workplace, engagement, governance, intranet, standards, wiki
When Nielsen Norman Group (NN/g) announced the best intranets of 2015 (hats off to Verizon as 3 times winners!) they said “While intranet teams continue to grow they simultaneously streamline processes and work faster, resulting in innovative designs. Common feature trends include: responsive design, search filters, flat design, and mega menus, to name a few.”
What did become clear to me is these intranets did not win by luck. What NN/g didn’t say this is also because they have good governance, applied effectively, to build the foundations for well designed (and managed) intranets.
What do I mean by good governance? Here are a few practical examples:
1. Have a clear strategy and direction set. This should be approved by your stakeholders who help its implementation by openly supporting it.
2. Have a governance hierarchy setting out the roles and responsibilities for people involved with the intranet.
3. Develop publishing standards, especially for Usability, based on business requirements.
4. Most importantly, have the means to combine all these features of governance in a great way that results in the wonderful examples we can see with the winners.
These intranets didn’t win by accident but through managing their intranets well. Good governance leads to great user experiences!
Posted in best practice, governance, intranet, standards, strategy, usability
Tagged best practice, governance, intranet, standards, strategy, usability standards
Content that is easy to use does not appear like that by magic. It is having standards on usability, supported by training and guidance, that helps to make this happen.
Many organisations find it difficult to see the benefits from publishing standards. I remove the barriers to show the benefits from each publishing standard in this series of posts. Publishing standards aim to:
- Reduce the risk of sensitive information leaks
- Improve the overall user experience
- Make people using your intranet more satisfied with it
- Improve people’s productivity
- Improve people’s quality of work
Information must be usable and valuable to people who need to use it. Features and functionality need to make it easier for people not just implemented for the sake of it. They should help people to share views, discover other people and their skills, find the right information and use what they find with the minimum of effort and time taken.
Your publishing standard should encourage employees to engage and influence the look and feel of your intranet as well as sites, applications, and tools. Embracing this approach through research, feedback with clear and transparent methods will help embed this and help to improve the overall consistency of your intranet user experience.
Knowing that you are helping people to use information easily on your intranet gives three main benefits:
- People using your intranet will have an easier and better experience. This will encourage people to use it more frequently and extensively because the intranet is consistent and usable and meets their needs
- You can encourage your publishers to use the publishing templates with the usable design, layout, features and functionality be showing that more will use view their information.
- Your organisation can be reassured the investment made in your intranet is justified by the increased use made by people to help with their work.
Posted in benefit, best practice, digital workplace, governance, intranet, publishing, standards, usability
Tagged benefit, best practice, content, digital workplace, governance, standards, usability, usability standards, value
When you buy a brand new car, what is it that impresses you first? Is it the colour? Maybe the shape? Or the style of the interior? That is what a new intranet can be like; a good design, nice graphics and maybe some dynamic images that catch your eye.
However, what will most likely make you decide to buy is what is under the bonnet. How reliable is your car? How comfortable is it for you as the driver or passenger? How economical will it be to run? Again, this is what an intranet can be like.
Have you compared a brand new car with a recently launched or re-launched intranet? There are many similar features you need to consider. Like a car, you want an intranet that will:
- perform well every time and be reliable
- give a great experience and meet or exceed expectations
- be easy to use with no training needed
- need minimal maintenance with just routine services
- give great value for the investment made
People love to see a well-designed site and to use a well-structured intranet but it is the content and applications that are contained within them that will keep people coming back repeatedly to use it. That means people are confident in the integrity and reliability of what they use. How can you achieve that? Using publishing standards that are part of a wider governance framework can make a critical difference.
Publishing standards are the foundation to base your intranet’s user experience on. These standards meet a variety of requirements. They apply to different types of content and tools. If your intranet transforms into a digital workplace applying standards appropriately is critical to maintain that consistency that encourages people to use it.
Over the next few posts, I want to cover these publishing standards. Please leave me a comment for any you especially want me to cover.