Implementing publishing standards that meet your organisation’s requirements helps create a consistently good experience for people accessing your intranet.
They are critical to you implementing a successful governance framework. The publishing standards will support your intranet strategy, publishing model, roles and responsibilities.
All your content owners and editors need to comply with the publishing standards. Knowing this, people will access your intranet and use it more, confident in the integrity of the content and applications and aware that you ensure publishers comply with each standard.
And that can be the weakest link in your governance framework! How do you continue to provide that consistently good user experience with new publishers?
I am talking about publishing accredited – news articles, company policies, etc. – content, not collaborative – blogs, discussion groups, etc. – in this post.
Your governance framework must cover how you manage new content owners and editors. This is the best way to sustain the baseline you have established for best practice. Without it, people will inevitably see a decline when they access your intranet. Their productivity and effectiveness risks declining and affecting their overall work performance.
There are five actions that you need to consider taking so new publishers are good publishers:
- Induction training on how to use the publishing tool. This is not just about what to use it for. It includes how to use the publishing templates. It needs to covers features like global navigation bar, content owner, review and last updated dates. By explaining why this is important it helps encourage best practice.
- Have good communications channels so new publishers can keep up to date with the latest news that affects them. Publishers should be able to ask other publishers for help and get answers. New publishers should feel they are fully informed about how they use the intranet.
- Offer clear online guidance and best practice tips on how to publish on the intranet. Reinforce this when you contact content owners and editors e.g. email, discussion group, conference call or webinar.
- Invite all new publishers to join a discussion group covering publishing topics to help develop a broader understanding. It is much easier (and cheaper) to have peer-to-peer conversations where practical tips are shared quickly with each other.
- Have one set of publishing templates that you manage. Keep publishing simple and easy to encourage best practice. One publishing process will save content owners and editors’ time. It avoids the temptation to try alternative methods or create more templates.
Find out more information on how to manage your publishing community and intranet from my new book ‘Digital success or digital disaster?‘. Read the introductory chapter to find out more. A license to share the ebook with publishers across your organisation is also available.
Posted in benefit, best practice, collaboration, communication, community, digital success or digital disaster, digital workplace, engagement, governance, intranet, publishing, standards, training
Tagged benefit, best practice, collaboration, communication, community, content, Digital success or digital disaster, digital workplace, engagement, governance, intranet, publishing, standards, training
Congratulations Wedge and Brian for successfully giving birth to Intranet Now yesterday. It was a privilege to be there yesterday. I have never experienced such an atmosphere of goodwill and wish for everything to go well from everyone – delegates, speakers, and sponsors.
It is hard to appreciate the amount of hard work over a long period of time with many decisions needed for any event to take place. You succeeded: well done!
For me it was the first event in a long time that I could attend as a delegate without the distraction of a presentation to deliver. I was able to catch up with many old intranet friends, make new friends, be surprised at how many people had different intranet roles (some even now digital workplace ones!) from when I first knew them – myself included. 🙂
There are too many highlights for me to pick one and others will comment upon particular presentations or discussions. The informal sessions in the afternoon worked very well for me as people contributed theri views with passion and considered thought.
Intranet Now like Interaction 2014 (in October) are the only opportunities for intranet professionals to meet in one place instead of virtually. The problem for people further afield is they are both in London. Can successful intranet events be run in other parts of the UK? What about Birmingham, Edinburgh, Glasgow, Leeds or Manchester? Maybe on a smaller scale and with a different business model could something be possible that everyone could travel easily to?
One final thought for you to respond to:
Martin White (Intranet Focus) said people in the UK have more opportunities to graduate with a degree in knitting than information management. It’s both funny and very disappointing. I would love to change that. I don’t know how but I am willing to try after previous IBF24 (now DWG24) conversations over career progression. If we want intranet managers to transform to digital workplace leaders it will be easier and taken more seriously if there is a professional qualification available. Who can help me please?
In my last two posts about the digital workplace I have covered an example of how field-based people use the digital workplace. I then covered how people’s perception of the digital workplace should be more than just considering it is for office-based people only.
But is the digital workplace the best term to describe the new ways of working that people are adopting? Is a term like ‘digital working’ a better description than ‘digital workplace’?
Firstly I don’t get too bothered about terms. As long as there is a common understanding between me and the people I am communicating and working with then that is fine with me. But it does help if that understanding can be easily achieved using a term that is meaningful.
I describe this simply as ‘Work is something you do, not a place you go to’. In a digital workplace you can:
- Work from any location or while mobile
- Have the same or similar online experience
- Collaborate, search, and complete tasks online
- Choose what tools you can use to do this
- Feel comfortable whenever you are using it
- Be confident you can use it when you need to
- Have a better work/life balance
There are other, more detailed, definitions that describe the digital workplace.
But isn’t that explained as well by the term ‘digital working’? It removes any ambiguity about it only referring to office-based rather than field-based or mobile people’s ways of working.
Is it better and maybe more meaningful to use the active term ‘working’ rather than something passive like ‘workplace’? Does the increasing use and influence of mobile working also mean we should consider using ‘digital working’ now?
What are your views on these terms? What best suits how your people in your organisation now work? Is it ‘digital workplace’ or ‘digital working’ that we should be using? I would love to hear from you.
Posted in collaboration, community, digital workplace, engagement, governance, intranet, mobile, search
Tagged collaboration, digital workplace, engagement, governance, mobile, search