In a recession every penny spent investing in BT’s intranet is closely monitored. So the chance to generate some revenue is very welcome. Whenever I say BT makes money from its intranet to people they raise their eyebrows and ask the obvious questions “What?” and “How?”.
Here are two examples showing ‘what’ and ‘how’ BT’s intranet has made money.
External advertising on intranet
BT allows external organisations to advertise on one intranet site only. This is our corporate news site, BT today. People in BT have accepted for years that adverts appear in the magazine as they do for other newspapers.
We extended advertising to the BT today news site in a way that didn’t distract users from their main purpose for using the site – finding the latest news – while encouraging them to click on the adverts. It brings in valuable revenue – tens of thousands of pounds each year.
We haven’t had any complaints about adverts being too invasive or distracting.
Sponsored links on search engine
BT has a business partnership with Yahoo! Intranet users have a BT Yahoo! internet search option. It means Yahoo! gets more clicks to its internet search and BT gets a % of the sponsored links people in BT click on when searching. This has come to several thousands of pounds over the past year.