In Gerry McGovern’s latest post he says ‘Digital transformation is cultural transformation first and foremost. Some time ago, I dealt with an organization that had just installed collaborative software. The problem was that the employees saw no benefit in collaborating. Surprise, surprise, collaboration didn’t happen. Collaboration, first and foremost, is a cultural thing, not a technological thing.’
While I agree with Gerry as far as he goes, I also believe the type of governance deployed for collaborative content can be a major barrier to people adopting these tools. Too often the governance used for accredited content e.g. policies and news articles, that are official and factual is also tried (and fails) for collaborative content.
A more ‘light touch’ form of governance is needed to remove the barriers that prevent people wanting to share their ideas or offer suggestions that may help someone with a work problem. Here are some examples of what I mean:
- Posting on a blog or contributing to a discussion group should not need you to ask for permission before you start. It should be ‘on demand’ so there is no delay between when someone needs to use a collaboration tool and being able to. Often the need is urgent and passes quickly so any barrier preventing its use could mean the content is lost forever.
- You should not need formal training before you use the collaboration tool. A) the tool should be so easy to use it isn’t needed and B) understanding how to comply with the publishing standards such as ownership and content review dates shouldn’t be required.
- Usability and design shouldn’t be something you need to bother with. The important thing is your content. Make sure the template you use has the right functionality that people can just start using and understand easily.
- Adapt and embed as many of your publishing standards that are relevant to collaboration into the templates e.g. navigation menus, field for contributor to enter their personal details.
Taking this approach shows how the culture has changed from a ‘command and control’ view of governance many years ago for a limited amount of corporate content. Now, many people can use a wide range of collaboration tools to publish their views and opinions and be comfortable with the experience and knowledge that the content is managed appropriately.
The governance adopted fits the cultural revolution and helps, not hinders, it. Long may that continue!
Posted in best practice, blog, collaboration, digital workplace, governance, intranet, podcast, standards, usability, wiki
Tagged best practice, blog, collaboration, digital workplace, engagement, governance, intranet, standards, wiki
I have written a guest post for ClearBox Consulting on the need to invest at least as much time connecting with your stakeholders as identifying business requirements for technology.
In January, I wrote that intranets are transforming into digital workplaces. As your intranet transforms into a digital workplace so the people you need to work with will expand and change. That will involve you investing time building relationships with new and existing senior managers. They will be your stakeholders who will be at the top of your governance hierarchy.
Read more about how getting that balance right will be a giant step forward to likely success.
Posted in digital workplace, engagement, governance, intranet, plan, strategy
Tagged digital workplace, engagement, governance, intranet, plan, strategy
I recently posted about the challenges organisations face as they move from having online content and tools hosted firmly on their estate to renting space in the cloud.
I believe the way forward is to have a governance framework and information architecture with the same scope to avoid gaps in content being managed or not being found. Both need to be in harmony and included in any digital strategy.
If you want to join the live breakfast talk in Gothenburg, or online seminar and final panel discussion and Q&A using G+ Hangout, it is on 20 November 8.00AM – 10AM Central European Time.
You can also read these posts about how to move to the Cloud:
- Wagon Trains to the Cloud: The most common challenges you are likely to face and how you may overcome these
- Pace-Layering the Building Blocks in the Cloud: How Office 365 and SharePoint can play a part in moving to the Cloud
- Housekeeping rules within the Habitat: How they can help join up your organisation online using their collaboration tools and features
- The Curator – how to cultivate the habitat: Engagement and how sorting and categorisation of artifacts form the curation and cultivation process
- Content Governance – life cycle and reach: Governance and how content should be managed in the Cloud
Posted in content management, digital workplace, engagement, governance, intranet, Office 365, plan, search, SharePoint, standards, strategy
Tagged digital workplace, engagement, governance, intranet, office 365, plan, search, sharepoint, strategy, usability standards