In this series of posts ‘Showing the value of your information’ I help you with tips and advice. In my last post I covered how to make sure your accredited content is up to date so people using it can rely on its value. I now want to cover collaborative content in this post.
Collaborative content can be owned by everyone, an individual or community. It can be an opinion expressed in a discussion forum or blog post. It offers a personal view which may be right or wrong and may change frequently. Other people can support and build on that view or challenge and change it.
Collaborative content is less stringently managed because it needs lower levels of trust. Many of your publishing standards are optional for collaborative content e.g. no review date or security classification normally needed. However what you do need to see is the:
- Name of contributor to a discussion thread
- Name of blog owner
- Name of person making a comment on blog post
- Date (and time) when comments were made on discussion thread
- Feedback link to raise issues with discussion forum owner e.g. report abuse
how to show its value
This is not so easy to manage! Normally comments made in discussion threads or to blog posts on the internet are managed by the amount of continuing interest shown by the large number of people updating it. The content remains on the internet but if fewer people use it, it won’t appear in the top search results or be prominent in discussion forums, unless you dig deep enough to find it.
When a comment in a discussion thread on your intranet is made that type of behaviour can’t be replicated. Even the largest intranets only have a fraction of the number of users compared with the internet. A different approach is needed which creates the dilemma I mentioned earlier.
You can remove discussion groups and blog posts if there has been no activity with them after a period of time. An advance warning of what is planned if no one adds to the discussions can prompt it re-energising. But if it doesn’t do this what should you do?
If the content can no longer be found then people don’t get distracted by out of date information when trying to share their views or solve a problem raised by someone else. However it may be that nugget of wisdom is buried within a discussion thread and lost forever because it can’t be found.
A strong governance framework can help you to decide what content to keep, remove, or delete and who is responsible for making those decisions.