In my previous post in this series on mobile I asked ‘Why you need a mobile strategy‘ and showed that mobile is one of the key drivers for the transformation of intranets into digital workplaces which could become mobile workplaces but progress is patchy. It is no surprise if I say setting the right direction for your organisation with mobile is critical. Having some good governance principles helps you to continue in the right way and underpin your strategy.
Mobile governance principles
You need to have the following in place:
- A champion who will sponsor your strategy and the direction you take
- Stakeholders who represent your organisation’s key business areas and functions with the right decision-making authority
- Roles and responsibilities that include meeting the needs of mobile users
- Standards for owners of content and tools to follow so mobile devices can easily use these
You need to have standards consistently but appropriately applied for mobile content and apps. This may mean a change of focus to how your publishing standards are applied to how content is already used. I will focus on three standards which are most important to a good mobile experience:
It is critical to protect the intellectual property and commercial interests of your organisation. It is also important to make the method of accessing content and apps from a mobile device secure and easy to do. It is no good having several logins with different passwords just to quickly look up a person’s contact details you need to quickly check something with just before you enter a meeting. People just won’t have the time and patience to follow this method.
But you do need some intelligent software working in the background to ensure you know who is accessing content with a mobile device. Getting the balance right between these two needs is sometimes delicate to achieve but essential for the benefits of mobile use to be achieved.
Bring your own device is increasingly seen as important to employers and employees. It offers businesses opportunities and productivity benefits if it can be successfully introduced. It manages the threats from wider security systems by having processes to monitor these. You need a BYOD policy for mobile devices coming onto the network that may not have been checked. By a combination of tools to implement it and educating and building trust with employees on how to use mobile devices this can help.
This is even more important than usual because of the smaller and different screen sizes for mobile devices. Think about the difference in size of screens between a smartphone, tablet, and laptop. Yet you will need mobile workers to be able to use the device that is best for their needs. You need to get your content editors and apps developers to think about mobile first when designing how people need to use their information or apps for their work. This may be some mind and culture change for some people!
The interface for each device needs to be clean, simple, with any key functionality easy to find and use and unnecessary links, extra content, and functionality stripped out. Always test with mobile users at each stage of development and before launching to check it will meet their needs.
My last post in this series will focus on the mobile experience.