Include mobile in your internal comms strategy

To coincide with my last post ‘Why you need a mobile strategy‘ in my current series on the mobile workspace, I was interviewed by the Journal of Internal Communication for an article about the potential of mobile devices when developing internal communications strategies.  I gave my views on the importance of people using mobile devices to be communicated with and to communicate and collaborate with other people while away from their normal place of work.

People have always been outside of the office space however, mobile technology now enables you to get messages out to them quickly – something that wasn’t possible in the past.  This doesn’t only affect remote workers or employees who travel a lot: work is increasingly shifting towards mobile devices.

The traditional situation where employees were using a desktop and ‘consuming’ communications during specific hours of the day is over.  Increasingly, they will want to share things anytime, anywhere, and to be updated instantaneously.  So there’s a whole new audience out there that internal communicators need to get to know.

You can read ‘The benefits of incorporating mobile devices into your strategy’ in full for free here.

From my time working in BT and with clients such as Centrica, internal communicators sometimes feel left behind or threatened by it.  Actually I believe it is the opposite!  This is a great opportunity for internal communicators to take a more strategic, value-add, position and plan how to take full advantage of the benefits this new way of working technology is offering.

If you want more information or advice please get in touch.

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