I was invited because BT’s intranet has been benchmarked by IBF in 2007, 2008, 2009 and 2010 for global best practice and its financial value. And (I hope) because I had some good views to contribute to the discussion too!
As usual it was an excellent blend of discussion and live intranet tours. With Heineken, who won a spot in the Nielsen Norman Group Intranet Design Annual 2011: Year’s 10 Best Intranets, and IBM showcasing their intranets and Amy Schade from the Neilsen Norman Group on the other top 10 intranet winners for 2010 it focused naturally on design and functionality.
IBM is celebrating 100 (wow, 100!) years since their creation and showed how they have integrated social networking into their intranet. The functionality was very strong and had great feedback from IBM people.
Heineken showed the intranet their marketing and communications people use. The branding was excellent – made me green with envy – and fitted what was needed for people using it.
Both IBM and Heineken’s intranets are very different but each are right for the purpose and type of organisation they support. The NNGroup’s top 10 intranets showed how intranets can be designed functionally to meet different needs and functions can be designed so they are usable to everyone.
My main takeaway from the session was the different types and models of intranets. You need to align with your business culture, connect with the strategy and listen to and meet the needs of people who use them.
Do that and you could be a winner of Nielsen Norman Group’s 10 Best Intranets of 2011. Go on…………you know you want to! 😉