There is no easy answer and no clearly defined path. This maybe because intranet manager is a relatively new role but also it doesn’t fit nicely into an established development and succession plan.
The skills and experience which intranet people have – strategic, communications, project management, technology, people and relationship management – can lead you into many career paths.
This abundance of talent should be seen as strengths that can be used in many other roles in the same organisation not as weaknesses because they are too diverse to fit into one natural path.
There isn’t much advice for intranet managers. LinkedIn groups tends to be how to help with intranets rather than their managers. So, we agreed to create a LinkedIn group for intranet managers to help other intranet managers.
I hope the recorded discussion is made available for people to listen to after IBF24 is finished – not just because I’m talking but the points made to help intranet managers.