I was asked at the recent IntraTeam event (most excellent! :-)) to explain in more detail about BT’s intranet standards for publishers. I have posted before about 5 ‘must have’ standards and about accessibility and usability.
I thought it would help to say first why I think standards are important and the benefits for everyone in BT.
Intranet publishing standards need to have compelling reasons for being used. For BT’s intranet these can include:
- Legal: web accessibility, copyright and image rights
- Regulatory: BT’s undertakings with OFCOM
- Business: content up to date and reviewed and branding
- Users: print, PDA features and global navigation bar
The main thing is, whatever the reason, is that it:
- Improves the overall user experience
- Making users more satisfied
- Increases productivity
- Saves costs and
- Benefits the business
You must also make it as easy as possible for publishers to comply with these standards. The higher you make this barrier the more difficult it will be to achieve and the more time and effort needed to do this.
So template features for content management that build in standards like owner, review date, copyright, PDA versions of the information mean publishers have no choice and find it much easier to comply.
I’ll cover our standards in more detail in the next few weeks. Please let me know which ones you want me to cover first.