Benchmark to get the best value

I read with great interest Jane McConnell’s blog post on “Vanity” or “Specific value” benchmarking?’. BT has benchmarked its intranet for the past 4 years with the Intranet Benchmarking Forum (IBF). In fact as I write this two IBF people are doing an expert evaluation of our intranet!

BT’s intranet is benchmarked in four broad areas; strategy and governance; metrics and performance; communications and culture; design and usability.

The main aim is to find out where BT sets global best practice and where it can be improved. To assess whether it is meeting the needs of BT and people who use our intranet. All good stuff but…………

It can sometimes be difficult to find out apart from other IBF members where that best practice is and whether it is transferable to BT’s intranet.

It can also be difficult to use the data to justify further investment in BT’s intranet. The IBF do have a financial value benchmark area but that costs more.

So, I’m trying to address Jane’s three questions.

1. I would like to share my benchmarking data with other intranet managers of global organisations with advanced intranets. Any one interested?
2. Identify more of the full value an intranet provides in a form that can be used and understood by people who make the big financial decisions on future intranet investment. Any ideas?

I’ll share the key findings on BT’s benchmarking when known in April.

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