I have realised that I’ve blogged about BT’s intranet strategy; our blogs and wikis; publishing tools and our 2009/10 action plan. But so far I have not covered the different types of content that people publish and use on our intranet in much detail.
Content on the BT Intranet is divided into four different types, to enable information to be managed appropriately and allow users to separate fact from comment. A fifth category covers services, which are online processes where people do tasks to fulfil their roles.
The categories are:
Formal content is authoritative, reliable & up to date. People will able to use it with confidence, knowing it is current and relevant. It is usually information that has a large audience, probably line of business or BT-wide.
A limited number of people can edit the information, with access controlled by permissions. People have to undergo mandatory training and need to ask permission to publish. Usually one person will have clear ownership.
Formal content will usually be found on a web site that is managed via the content management system. All of the publishing standards are mandatory for formal content.
A group of people will usually own team content, with shared responsibility for editing and ownership. It can be permission driven, with editors clearly identified, or it can be open for anyone to edit, and possibly require a managed environment. Team content will usually be for a defined audience, which in some cases could still be all of BT.
Team content will usually be found on one of the collaboration platforms, such as SharePoint. Most of the online publishing standards are mandatory for team content.
Many of the publishing standards are optional for personal content and will be managed by the publishing platforms. People do not have to undergo mandatory training and do not need to ask permission to publish.
Crowd-sourced content is community owned information, with an open environment for anyone to edit and contribute. The management of the information is less stringent because low levels of trust are required.
Many of the publishing standards are optional for crowd content and will be managed by the publishing platforms, such as BTpedia. People do not have to undergo mandatory training and do not need to ask permission to publish.
Personal content will usually be opinion based content, owned by an individual, who will be the only editor. It will have very light governance but will be open to a wide audience who can comment on the content. Personal content will be on platforms such as Blog Central.
I’ll post about the training our publishers need to do for some types of content next.