I now receive only the information I need

I’ve posted recently about how people in BT are using other social media tools that benefit both people and BT.  These include wikis, blogs and podcasts.  These are all available for people in BT to use even if they are mobile.

BT is reducing the amount of information people receive or need to find on BT’s intranet by using RSS, Twitter and grouping individual emails into one that summarises non-urgent news. 

It means I have the power to decide what I want to receive, when I want to receive it and when I need to read it and use it that helps me most.

Here’s what BT has done:


BT uses Feedreader as the newsreader on your PC.  It is able to capture all the feeds to information you wantb to know have been updated.  It saves you time checking and re-checking sites to see if anything has changed or new happen.  More and more intranet sites are using RSS for this purpose.  This isn’t just for blogs but more traditional content and news.  I’ve examples of some of the 100s of RSS feeds we have and my own Feedreader (your blog could be there!).


BT encourages people to use Twitter for conversations with people and communities with the same interests.  BT also its own groups on Twitter.  For example everyone in the team I’m in has access to a group Twitter account to share information that can vary from business to personal stuff.  As we are a virtual team working from many locations it helps build that common bond between ourselves that limited face to face contact can prevent.  I’ve examples of my Twitter profile and some of our team conversations.

‘Round up’ emails

To reduce the number of individual emails that go to everyone about non-urgent but necessary information we need to be aware of, a ’round up’ email that summarises all the emails is sent out.  This means I know what is urgent, maybe more important than other emails, and have more time to cover what is summarised when it is sent once every 2 weeks.  I’ve an example of the latest ’round up’ email sent to me.

6 responses to “I now receive only the information I need

  1. Pingback: A big day out on BT’s intranet « Mark Morrell

  2. Mark, thanks for this post. I was wondering: are you using Feedreader inside the organization? So are you collecting internal feeds there? Are some of those feeds secure (authentication required)?

    • Samuel,

      Yes we are using Feedreader in BT. We are looking at a server side solution but nothing likely to change soon. I use Feedreader to collect internal and external feeds. I haven’t any feeds that need me to authenticate.

      I’m sure with the limited audiences that these types of sites within BT’s intranet would have, it will be difficult to justify the investment to get this. Other more conventional communications – email the link to the audience that have permission to access sensitive content – can be used.

      Our culture is to make our intranet open to as many users who need that access. They are only challenged to authenticate who they are when they try to access something that is sensitive.

      Hope that helps!


  3. Ah, thanks for the info. We’re trying to open up too. But we have some (Sharepoint e.g.) sites that aren’t open to all in the company. We need security for this reason.

  4. Pingback: Prevent intranet errors rather than cure them « Mark Morrell

  5. Pingback: Free live demo of BT’s intranet « Mark Morrell

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