In BT I have an intranet strategy for the next 3 years and an action plan for the next 12 months. It has timelines, owners and updates on progress made available for others to check on. Every successful intranet needs to do something like this. Here are some simple steps to follow:
You need to find out what your organisation’s strategy is first. You then need to make sure your intranet strategy is aligned to it. If it isn’t it won’t succeed and you will waste time and effort. In times like now you need to show even more how your intranet saves costs, adds value and maybe even can help generate revenue for your organisation.
You then need to create a plan that breaks down into more detail how you will be achieving that strategy.
Make sure the views and needs of the people who use your intranet are driving your intranet plan along with any business needs. It could mean for little time, cost and effort, simple changes to your intranet could improve productivity greatly making big savings for your organisation.
What are other intranets doing? Whose intranet is better than yours? You need to find out so you can feed those ideas into your intranet plan. Benchmarking may mean, like BT, you pay for an external organisation like IBF to do this or it may mean by informal networks like LinkedIn, Twitter or Facebook you can share ideas with other intranet managers to help your plan.
Make sure you group any related activities then prioritise them so the most important is given top priority by you and seen to be given it in your plan. This can be by it being in bold type, earliest date, most senior ownership, etc. It needs clear actions and progress updates on what is happening to achieve the right outcome.
Everyone who needs to be aware and involved must see the action plan to comment on before you can start working on it. However it is not just the immediate team and people you need to contact. It is also important that key stakeholders (someone who can stop your plans!) of resources or people are aware, understand and accept why they need to do things to help your action plan.
Make sure you have the budget or can justify in a business case what you need to achieve the priorities in your action plan. You need to be able to show what funding you need and the value to be gained (financial and other benefits) over a period of time. BT is testing a new method which widens the value gained from the traditional ROI which I blogged about before – more on that soon when our Finance guys have digested it!