I’ve adapted the campaign slogan from Bill Clinton’s 1992 presidential campaign of “It’s the economy, stupid” so it applies to intranets.
I recently presented ‘Exploiting user testing – getting users to answer the difficult questions’ at an Ark Group conference in London.
The underlying point I wanted to make was that BT has always put the needs of the user at centre stage with its intranet strategy and plans.
While BT’s strategy, culture, organisation and key stakeholders have played big parts in the success of our intranet, having intranet ownership in Communications and focusing on the business and user needs rather than the technology has been pivotal in making BT’s intranet the business critical system that 85% of users are satisfied or very satisfied with. I’m working on the other 15% as I write this! 🙂
And now for something completely different. I found this funny. Is it just my strange sense of humour or do you too?
Do not walk behind me for I may not lead. Do not walk ahead of me for I may not follow. Do not walk beside me for the the path is narrow. In fact just shove off and leave me alone!