Extending publishing standards into new content areas

Hi everyone……….or even anyone out there!

I intend to use this blog to cover things of interest to do with my work rather than about me……..at least to start with anyway.

As the BT Intranet manager, I manage a very successful intranet developed over 14 years from user and business needs.  The development of new content areas like wikis and blogs give us a great opportunity for a workforce in different locations and time zones to collaborate more quickly and effectively using them.

Our online content breaks down into four categories:

  • Formal – typically published using a content management system
  • Team – using something like Sharepoint to develop plans with communities/project members
  • Crowd sourced – replicating on our intranet what Wikipedia does for internet users
  • Personal – blogging internal to share knowledge and views

The challenge is to develop the right governance so it doesn’t stifle creativity and innovation – vital to BT’s culture and bloodstream – while keeping it manageable and useful to people in BT who can benefit most from these new content types.

How do regulation, accessibility and usability concerns be addressed for example?  How do users recognise easily the different status of content that is ‘authoritative’ from an opinion expressed which could change again next week?

And that’s where you come in!  I’m keen to get any views from people either interested in this area generally, have all the answers and want to share them with me (I wish!) or has the same issues and thinks they can be helped more quickly by working with me.

Please feedback – even if it is just to take pity on me as a Brighton and Hove Albion supporter……..


6 responses to “Extending publishing standards into new content areas

  1. Pingback: Prevention is better (and cheaper) than cure « Mark Morrell

  2. Pingback: It’s starting to all come together « Mark Morrell

  3. Pingback: How users can tell it is social media content « Mark Morrell

  4. Pingback: A publishing cry for help « Mark Morrell

  5. Pingback: Who uses WordPress? « Mark Morrell

  6. Pingback: Free live demo of BT’s intranet « Mark Morrell

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s