What is it you can do for people to realise your content is of value, it is useful, reliable, and authoritative? In my previous posts in the series of ‘Showing the value of your information’ I help you to show to people how valuable it is.
Making sure your content is up to date so people using it can rely on it is vital to showing its value to everyone. There are two main types of content: accredited and collaborative. I will start with accredited in this post and cover collaborative in a future post.
Accredited content is authoritative and reliable. People will use it with confidence, knowing it is current and relevant. It is usually information that has a large audience. A limited number of people can edit the information with access controlled by permissions. Usually one person will have clear ownership.
Accredited content normally meets all of your publishing standards. Here are some features which help show people it is of value:
- Review date shown to reassure you the content is current and can be relied upon
- Last updated date to show it is actively being managed too
- Comply with your organisation’s Information Retention Policy
- Remove content that is no longer relevant or accurate
How to show its value
When a policy is no longer needed the normal method is to remove it so people are no longer using something which is out of date and not relevant. The best approach is to replace the content with an explanation of what has happened and a link to the most relevant content people should now use.
This shows the content was valued by the care taken to remove it, explain what has happened and help people find related information which will help them. This also helps the related information to retain its value because of this approach.