Showing the value of your information

I want to help you to show to people using your information how valuable it is.  Information should be something that can be used to help you with your work and be useful to you.

What is it you can do for people to realise your content is of value, it is useful, reliable, and authoritative?  What pitfalls should you avoid so people avoid your information!

It always surprises me when I see other intranets and digital workplaces how poor the management of their information is shown to people who need to use it.  Most of this is down to poor governance but there are other factors that come into play and show people the content is not valued.

There are also good examples of best practice shown with other intranets and digital workplaces which should be shared and adopted more widely.

As people use an increasing variety of ways to find and use information e.g. laptop, tables, smartphone, and the type of information grows e.g  company policy, news article, blog post or discussion thread comment they still need answers to some basic questions:

  1. Why should I use this information?
  2. How can I rely on it for my work?
  3. Who can help me further?
  4. Can it help others?
  5. Will it change in future?

In future posts I will give you tips on what to do/not to do to help you to show how valuable your information is to people who want to use it.  A lot of these will be very simple and obvious steps you should take.

Please leave me a comment with any good examples or gripes you have over problems you experience with information.  I am not the font of all knowledge on this subject and would love to help you to help others. :)

 

6 responses to “Showing the value of your information

  1. I definitely agree that the value of information is important, and can also be imperative to driving intranet user adoption. Using the AIDA model of Attention Interest Desire and Action in your writing is a great way to capture the attention of your readers and create value through content.

  2. I definitely agree that the value of information is important and can even be imperative in inspiring intranet adoption. Using the AIDA Model of Attention Interest Desire and Action is a great way to engage your readers and create value for your content.

  3. Pingback: Valuing information tip 1: Show who owns your content | Mark Morrell Intranet Pioneer

  4. Pingback: Valuing information tip 2: can you rely on your content ? | Mark Morrell Intranet Pioneer

  5. Pingback: Valuing information tip 3: how to manage collaborative content | Mark Morrell Intranet Pioneer

  6. Pingback: Valuing information tip 4: finding it more easily | Mark Morrell Intranet Pioneer

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