Why you need a mobile strategy

In my last post ‘Letting the mobile genie out of the bottle‘ I said mobile is one of the key drivers for the transformation of intranets into digital workplaces which could become mobile workplaces but progress is patchy.  I asked how do you manage this so it benefits your organisation and people while managing the risks of bring your own device (BYOD), intellect property, consuming and contributing content, and using apps that are available anywhere, anytime?

It is no surprise if I say a mobile strategy to set you in the right direction is a good start to make.  Setting the right direction for your organisation with mobile is critical.  To do that you need to know why is your organisation considering mobile access to your intranet.  You need to develop a strategy aligned to your overall business strategy and other strategies that may conflict, support, or overlap with your mobile strategy e.g. IT, Communications, Security.

Your mobile strategy will need to show how it will help to improve the performance.  You need to first research how productivity can increase with people more mobile.  You need to find out which content and apps are most needed while people are mobile.  Ask people what tasks need doing most or have the biggest impact if done with a mobile device.

Without a mobile strategy, with clear priorities shown, there is little chance of creating a successful business case that can help people and your organisation.  But who should be responsible for sponsoring the implementation of your mobile strategy?

You need to find a senior manager who will champion this or, better still, a group of senior managers from across your organisation.  Consider who will have the biggest influence on your mobile strategy.  Check out who will be most affected by your strategy.  Lastly, who has the biggest interest in a mobile strategy being adopted.

Involve these people and any people they nominate in developing your strategy and working out the best way to get your organisation to adopt.

When you have achieved this you will need governance so your mobile strategy sets out and continues in the right direction.  More on this in a future post.

8 responses to “Why you need a mobile strategy

  1. Pingback: Intranet Lounge

  2. Setting the right direction for your organisation with mobile is critical.

  3. Pingback: Letting the mobile genie out of the bottle | Mark Morrell Intranet Pioneer

  4. Pingback: Include mobile in your internal comms strategy | Mark Morrell Intranet Pioneer

  5. Pingback: Good governance signals right mobile direction | Mark Morrell Intranet Pioneer

  6. Pingback: Selling the idea of mobile to senior execs | Mark Morrell Intranet Pioneer

  7. Pingback: Managing the risks from mobile | Mark Morrell Intranet Pioneer

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