Moving to SharePoint 2010? Define your stakeholder strategy

February 9, 2011 at 9:24 am | Posted in best practice, collaboration, community, engagement, governance, intranet, SharePoint 2010, strategy | 14 Comments
Tags: best practice, bt intranet, collaboration, engagement, governance, sharepoint 2010, strategy

For the past few posts I have concentrated on what you need to consider SharePoint 2010 can bring to your organisation from a practitioner’s view. These have covered how vital it is to have a great SP2010 governance strategy, aligning it with your organisation’s strategy, benefits and drawbacks of focusing on restricting use, encouraging best practice and preventing problems.

But you can’t do all of these activities on your own. You need key people who can help you achieve these. You need stakeholders……….and a strategy to get them.

Here’s a quick checklist to follow to help you succeed:

Who wants to use SP2010?
Who do you want to use SP2010?
What do people need to use most with SP2010? Is it knowledge sharing, people discovery, document archiving, etc?
Who has the most influence with the decision makers?
Who has access to funding what you need?
What use of SP2010 would align best with your overall strategy?
What is your timeline for starting and to show benefits gained?

If you can answer all these questions, then you can identify the stakeholders who will give your SP2010 the greatest chance of success.

Your next steps will be to contact each stakeholder to agree the overall goals for the project and what their involvement will be (time, effort, etc) and…………most importantly………..what is in it for them!

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Mark, I wonder whether the question is not one about stakeholder strategies, but what is the business problem that you’re trying to solve? If you can answer that question, then you can start to identify who it is you need to talk to and then is SharePoint actually going to solve the business problem.

It seems to me that you’re saying ‘SharePoint is the answer, now what was the question?’.

Just my thoughts.

Comment by Martin— February 9, 2011 #

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- Martin,
  
  Thanks for your thoughts. They’re always welcome and helpful.
  
  I link to this post about strategy http://markmorrell.wordpress.com/2010/12/14/5-tips-for-a-great-intranet-strategy/ which covers what is the business problem you’re trying to solve. You’re absolutely right that you need to answer that question first.
  
  You’re right that SP2010 is not the only answer. Implemented well it can improve knowledge sharing, content and document management, discovery, etc. But I’m not recommending SP2010 as the solution – just using my experience with it to help others.
  
  I’m happy for you to reply with alternatives that intranet professionals can also consider.
  
  Mark
  Mark
  
  Comment by markmorrell— February 9, 2011 #
  
  Reply
Mark

Good post on the overall strategy by the way.

There are plenty of tools out there that could be used as part of an Intranet strategy, TiddlyWiki, Yammer, Chatter, Forums, WordPress etc etc, but unless the objectives are clear, as you correctly point out, they are just a bunch of tools that could be used.

Comment by Martin— February 9, 2011 #

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- Martin,
  
  Thanks again for your comments.
  
  Has anyone used these tools as part of a knowledge sharing strategy for their intranet?
  
  What’s been your experience with any of these or other social media tools?
  
  Mark
  
  Comment by markmorrell— February 9, 2011 #
  
  Reply
Moving to SharePoint 2010? Define your stakeholder strategy « Mark Morrell…

This article has been submitted to IntranetLounge, a website with a collection of links to the best articles about intranets…

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[...] SharePoint 2010 special interest group By markmorrell I recently met with other members of the Intranet Benchmarking Forum who are planning to or implementing SharePoint 2010. [...]

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[...] (KMC) programme has formal BT Board approval and has published its strategy setting out the priorities and timelines. The KMC programme has a governance model so the implementation is effective, well [...]

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[...] have developed a strategy. You have built a governance framework. You got the buy-in from stakeholders. You factored in the benefits and drawbacks of different approaches. You have started [...]

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[...] (KMC) programme has formal BT Board approval and has published its strategy setting out the priorities and timelines. The KMC programme has a governance model so the implementation is effective, well [...]

Pingback by BT Intranet SharePoint 2010 examples « Mark Morrell Intranet Pioneer— January 10, 2012 #

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