5 tips for a great intranet strategy
December 14, 2010 at 11:21 am | Posted in best practice, governance, intranet, plan, research, strategy, value | 11 CommentsTags: best practice, bt intranet, governance, research, strategy, value
Strategies vary from one organisation to another. What makes sense for BT won’t necessarily do for others. Differences that influence this include purpose (online marketing company, charity or public sector) and complexity (global based in different time zones with many activities).
Here are 5 tips to help you create a great intranet strategy:
1. Find out what your organisation’s strategy is and how your intranet contributes to it
You must know what your organisation’s strategy is. Your intranet must align with the strategy and you can show how your strategy supports its achievement. Your intranet strategy must be clear in its aims, who owns them, how they will be measured and have senior buy-in.
2. Your intranet priorities must meet your organisation’s needs
Identify what your intranet does that has the biggest benefits for, and impact on, your organisation. Make sure you know what people use your intranet for. Research how they use the intranet to do their work. How can you improve it so people do their work better (quicker, cheaper, remove unnecessary barriers).
3. Include long term priorities
Your intranet priorities need to be stretching and relevant to your organisation’s success. They should be clear but not too detailed – an action plan can do that. You need to show how important your intranet is to achieving the organisation’s strategy. You should be looking at least 12 months into the future – around 3 years ideally.
4. Get stakeholders to approve your intranet strategy
You need to involve people who can make or break your intranet strategy and priorities. These are your key stakeholders who are vital to the success of your intranet. These will be senior people who represent large groups and/or heavy users of your intranet and decide on future investment.
5. Get the right culture and behaviour
It depends on the culture of your organisation for the best approach to adoption of your strategy. In an open-minded, informal, dynamic organisation you can share your intranet strategy at an early stage for people to contribute and develop it. It encourages joint ownership and engages everyone. In a highly regulated and command driven organisation then it needs selective sharing and senior buy-in and approval first before being communicated more widely.
11 Comments »
RSS feed for comments on this post. TrackBack URI
Leave a Reply
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
Totally agree. Especially points 4 and 5!
Comment by Jane— December 15, 2010 #
5 tips for a great intranet strategy « Mark Morrell…
This article has been submitted to IntranetLounge, a website with a collection of links to the best articles about intranets…
Trackback by IntranetLounge— December 21, 2010 #
[...] 5 tips for a great intranet strategy, Mark Morell [...]
Pingback by Top 12 Intranet Blog Posts of 2010 written by Intranet Managers and Independent Consultants « Interact Intranet is Intelligent Intranet Software— January 11, 2011 #
[...] 5 tips for a great intranet strategy, Mark Morell [...]
Pingback by Top 12 Intranet Blog Posts of 2010 | IT-baseret kommunikation— January 11, 2011 #
[...] However to gain the full benefits from your SP2010 strategy it has to fit with your business’ overall strategy. This is no different in principle to creating an intranet strategy. [...]
Pingback by Aligning your SharePoint 2010 strategy with your business strategy « Mark Morrell— February 1, 2011 #
[...] types and models of intranets. You need to align with your business culture, connect with the strategy and listen to and meet the needs of people who use [...]
Pingback by Functional design or designing functionally? « Mark Morrell— February 16, 2011 #
[...] have developed a strategy. You have built a governance framework. You got the buy-in from stakeholders. You factored in [...]
Pingback by Measuring the value SharePoint 2010 can bring to your organisation « Mark Morrell— March 16, 2011 #
[...] is vital you have a long term strategy if you are planning to use SP2010 in a big way. This may involve using SP2010 for collaboration, [...]
Pingback by It’s how you use SharePoint 2010 that decides the value it brings « Mark Morrell— April 7, 2011 #
[...] I go on holiday until the end of June. As BT”s intranet manager, I have transformed the BT intranet strategy, governance, standards, knowledge sharing and publishing to an industry leading level of [...]
Pingback by I’m moving on to bigger and better things « Mark Morrell— May 9, 2011 #
[...] looking to expand or is it just trying to survive? What is your organisation’s strategy? Is your intranet strategy in line with it? Is your business case connected to your strategy (make sure it is!)? You need to [...]
Pingback by 5 tips to succeed with an intranet business case « Mark Morrell intranet pioneer— December 14, 2011 #
[...] from day 1 with continuing improvements made at regular stages afterwards as part of an ongoing intranet strategy. Here is part 1 of my tips to get your business ready to use SharePoint [...]
Pingback by How to get your business ready for SharePoint 2010 – the user experience « Mark Morrell Intranet Pioneer— July 17, 2012 #