I’ve posted recently about how people in BT are using other social media tools that benefit both people and BT. These include wikis, blogs and podcasts. These are all available for people in BT to use even if they are mobile.
BT is reducing the amount of information people receive or need to find on BT’s intranet by using RSS, Twitter and grouping individual emails into one that summarises non-urgent news.
It means I have the power to decide what I want to receive, when I want to receive it and when I need to read it and use it that helps me most.
Here’s what BT has done:
BT uses Feedreader as the newsreader on your PC. It is able to capture all the feeds to information you wantb to know have been updated. It saves you time checking and re-checking sites to see if anything has changed or new happen. More and more intranet sites are using RSS for this purpose. This isn’t just for blogs but more traditional content and news. I’ve examples of some of the 100s of RSS feeds we have and my own Feedreader (your blog could be there!).
BT encourages people to use Twitter for conversations with people and communities with the same interests. BT also its own groups on Twitter. For example everyone in the team I’m in has access to a group Twitter account to share information that can vary from business to personal stuff. As we are a virtual team working from many locations it helps build that common bond between ourselves that limited face to face contact can prevent. I’ve examples of my Twitter profile and some of our team conversations.
‘Round up’ emails
To reduce the number of individual emails that go to everyone about non-urgent but necessary information we need to be aware of, a ’round up’ email that summarises all the emails is sent out. This means I know what is urgent, maybe more important than other emails, and have more time to cover what is summarised when it is sent once every 2 weeks. I’ve an example of the latest ’round up’ email sent to me.