How users can tell it is social media content
January 21, 2009 at 11:44 am | Posted in intranet, navigation, social media, Uncategorized | 10 CommentsTags: bt, intranet, Mark Morrell, navigation, social media, users
In my last post ‘Searching all intranet content including social media’ I blogged about how users can search for user generated content. I will show in this post how users can tell the difference in the 4 content types I covered in my post ‘Extending publishing standards into new content areas‘.
To help our BT Intranet users we have a global navigation bar (GNB) at the top of every page of published content.
For authoritative, factual, content our users have a purple GNB to show users they can rely on this content for any business decisions they make based on it.
For collaborative and emerging thought content published on blogs, wikis and podcasts for example, we have a yellow GNB and a disclaimer saying that user generated content is content that is produced by individuals or groups of people in real-time without any ‘official’ editorial controls.
This helps users to differentiate the content types and know which is user generated content that may need further assessment before being used for their work.
It does give users access to the latest thinking across BT that wasn’t possible with just the authoritative content.
10 Comments »
RSS feed for comments on this post. TrackBack URI
Leave a Reply Cancel reply
How can I help you?
Mark Morrell-
Recent Posts
Archives
My latest tweets
- thnx @paulmillersays for inviting me to comment on the #digitalworkplace on #dw24. Good luck to wide awake club members too! 4 days ago
- I wonder how ENTER will manage their comments in 2 to 3 years time? So much content...out of date.......conflicting content. #dw24 4 days ago
- RT @Hadrig: Had to leave the #DW24 to go and talk to a business about internal collaboration and innovation. Well-armed with a few more ex… 4 days ago
Tags
accessibility applications benchmark benefit best practice beta testing blog bt bt intranet BT today career path collaboration communication content digital workplace directory engagement governance help homepage intranet intranet applications killer content Mark Morrell measure money navigation oracle people finder plan publishing research rss search sharepoint 2010 social media standards strategy training usability usability standards users user testing value wiki
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
Drat – just read this related link – ok, question neatly answered
Comment by calluna55— February 3, 2009 #
I like to see self service practiced like that…..and glad to be of help.
Comment by markmorrell— February 4, 2009 #
[...] wiki and blogs are template driven. BT provides all the navigation, features that meet standards; different colour global navigation bar; tagging options to make it as easy for someone to publish while making it the best user experience [...]
Pingback by More advance steps to a good intranet wiki/blog « Mark Morrell— May 26, 2009 #
[...] Morrell describes how BT has used a different coloured global navigation bar to help users distinguish between published corporate content and user generated content on the [...]
Pingback by Designing for Adoption « Dachis Group Collaboratory | Social Business Design— October 26, 2009 #
[...] Search BT, is the biggest instance of Ultraseek run in Europe. It searches nearly 2 million different pieces of content. This includes what we call formal, verified, content as well as collaborative, user generated [...]
Pingback by Improve findability for no cost « Mark Morrell— October 28, 2009 #
[...] Users: print, PDA features and global navigation bar [...]
Pingback by The benefit you gain from intranet standards « Mark Morrell— March 16, 2010 #
[...] Overcoming internal barriers and resistance [...]
Pingback by Successfully transforming BT’s intranet using social media « Mark Morrell— May 25, 2010 #
[...] experience as they move transparently from one type of content to another. For example the BT global navigation bar appears in the same place with the same headings that link to the same place on every [...]
Pingback by Publishing great content on BT’s intranet « Mark Morrell— June 17, 2010 #
[...] Make it easy to find by having a good search engine and other ways like an A-Z of sites or navigation bar. [...]
Pingback by Intregrate your intranet to be the preferred way to work « Mark Morrell— July 21, 2010 #
[...] part more easily. Show the same headings and position on every page. Find out what are the best navigation headings that would help people [...]
Pingback by 10 ways to increase intranet adoption « Mark Morrell intranet pioneer— December 5, 2011 #